Certificate in Marketing (CIM)

Objectives
This Certificate in Marketing is aimed at those who are interested in finding out more about marketing, whether they are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in marketing tasks. This course is designed in line with Chartered Institute of Marketing’s (UK) syllabus and study materials but modified to suit the situation in Papua New Guinea. Students who wish to sit the CIM-UK examination will be given guidance to do so. This would allow them to obtain an internationally recognized certificate in marketing. This course will be offered in four stages with 220 hours of face to face lectures during a period of 24 weeks.

Entry Requirements
A Grade 10 or equivalent certificate; or
3 years work experience in any office environment

Registration
Please check our advertisements for the date of commencement. Interested and eligible Students are requested to register before the date of commencement in order to get value for money.

Duration
18 weeks full-time

Course Fee
Academic Course Fee Summary

Course Outline
This course is divided into four stages.

Stage - 1
Introduction to Marketing
Marketing Environment
Marketing Mix in an Organisational Context

Stage - 2
Relationship Marketing
Marketing Communication
Business Writing Skills

Stage - 3
Marketing Information System
Consumer Service

Stage - 4
Market Research
Computer Application in Marketing