Bachelor of Business in Marketing
About this Course
The Bachelor of Business provides the professional qualifications specifically required and most in demand throughout the public and private business sectors. This course is offered face to face at the Institute of Business Studies under an Educational Collaboration agreement with Southern Cross University, Australia. The Bachelor of Business major in Human Resource Management Degree will be awarded by Southern Cross University, Australia on successful completion of twenty four (24) units. This course is accredited by most leading industry bodies, giving graduates an excellent head start to their career, or a boost to their career progression.
Marketing is a creative business discipline that requires analytic business skills, an understanding of human behaviour and motivation and excellent communication skills. Effective marketing encourages organisations to design their goods and services around the ever changing needs and wants of targeted consumers in a way that is valued by their customers and makes them stand out from their competitors. In an increasingly competitive business environment effective marketing is essential for business growth and success. The increased reliance on marketing strategy has created new and exciting career opportunities.
Professional Recognition
Graduates are eligible for admission
- Australian Market and Social Research Society (AMSRS)
- Australian Marketing Institute (AMI)
Entry Requirements
Grade 12 or equivalent or,
Grade 10 with Certificate in Computing of IBS or,
Equivalent to the above
Registration
Registration is open all year round for February and June intake.
Further Studies
Postgraduate studies i.e. Master degree programmes.
Accommodation
IBS provides minimum accommodation on campus and space is guaranteed upon payment for the full accommodation fee. There are separate blocks for female and male students.
Course Duration
3 Years Full-time
Course Fee
Academic Course Fee Summary
Course Outline
Unit Code & Name (Pre-requisite)
Year 1 - Semester 1
COM00207 Communications in Organisations
LAW10177 Introduction to Business Law of PNG
MNG10247 Managing Organisations in a Global Context
MAT10706 Quantitative Methods with Economics
Year 1 - Semester 2
BUS10699 Business Language & Learning Skills
SOC10236 Applied Ethics & Sustainability
MKT00075 Marketing Principles
ACC10707 Accounting for Business
Year 2 - Semester 1
ECO10250 Economics for Decision Making
MAT10251 Statistical Analysis
MKT10722 Marketing Channels
MKT00120 Consumer Behaviour
Year 2 - Semester 2
FIN10708 Finance & Investment for Business
LAW10178 Company Law of Papua New Guinea
MKT10723 Marketing Communications
MKT10724 Service Marketing
Year 3 - Semester 1
MKT00150 Global Marketing
MNG00316 Principles of International Business
MKT00106 Marketing Research
ISY10209 Web Development
Year 3 - Semester 2
MNG00314 Entrepreneurship & Innovation
MKT10276 Social Marketing
MNG00114 Strategic Management
ISY10058 Electronic Commerce Systems