Certificate IV in Marketing

CERTIFICATE PROGRAMS

CERTIFICATE (IV) IN MARKETING

About the Course

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They may provide leadership and guidance to others with some limited responsibility for output of other, however they are typically reporting to a more senior marketing practitioner. Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

 

Entry Requirements:

Grade 12 or

Grade 10 with IBS Certificate III in Business

 

Registration & Duration:

Registration is open all year round. This course is a 6 months course which include lectures, practicals, job training and industry visits. There are several batches that commence at different times during the first 6 months of the year.

 

Course Fee:

K5 000 Plus K200 Registration Fee

 

Further Studies / Pathway:

  • IBSUNIVERSITY

 

BACHELOR OF BUSINESS & MANAGEMENT

 

STAGE

UNITS

 

1

CIB150101        Participate in OHS processes  

CIM160401       Profile the market

CIA160402        Use computer application in business

 

2

CIM160409      Make a presentation

CIM160404       Undertake marketing activities

CIM160405       Design and develop an integrated  marketing communication plan

 

3

CIM160406       Market goods and services internationally

CIM160410       Address customer needs

CIM160407       Develop Product Knowledge

 

4

CIM160402       Analyze consumer behaviour for specific market.

CIM160408       Perform Media Calculation

CIM160403       Conduct market research

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